Last month while at the Disney Social Media Moms Celebration, I had the opportunity to see LeVar Burton speak about the importance of childhood literacy. I almost died when the Reading Rainbow song came on, and he walked out. It was a total surprise. He was definitely my favorite celebrity/speaker because I grew up watching both Reading Rainbow and Star Trek: The Next Generation. He shared with us Disney Junior’s new literacy campaign to give books to communities in need. It’s called Give a Book, Get a Book.
Give a Book, Get a Book
When you enter your code, Disney will donate a book to First Book, a non-profit social enterprise that provides new books to schools and programs serving children in need nationwide. First Book works with eligible organizations and classrooms including: Title 1 schools, after-school programs, libraries, military support initiatives, and others reaching children needing books the most. Disney will donate up to 1,000,000 books to First Book in support of Disney Junior’s Give a Book, Get a Book. The Give a Book, Get a Book program runs 4/1/14-9/30/15.
So how do you get a code? Great question!
Beginning April 21 in Disney Store locations and later this summer at other nationwide retailers, there are two ways to Give a Book, Get a Book. For a limited time, with the purchase of any specially marked Disney Junior book or product, receipts or packaging will include a redemption code allowing kids and families to direct the donation of a book to First Book in the region of their choice and to access a free Disney Digital Book to share as a family. Additionally, Give a Book, Get a Book bookmarks with redemption codes will be distributed to visitors at participating public libraries and Radio Disney events throughout the summer.
The boys and I just redeemed our code today and I wanted to show you how easy it is to do.