My mom was diagnosed with breast cancer 5 years ago, so while I am not usually a pink person, I think October (National Breast Cancer Awareness Month) is an excellent time to wear a little pink!
On September 10, DownEast officially launched its fifth annual “LIVE for Pink” sales event. They invited me to checkout the LIVE for Pink line last week and gave me my own long sleeve tee to rock this month.
Through October 14, 2012, customers can purchase special limited edition “LIVE for Pink” tees and DownEast will donate 50 percent of the sales – up to $25,000 – to charitable organization grant recipients. These organizations have each been selected to receive contributions to support their work relating to breast cancer awareness, education, assistance for victims and other endeavors.
Through its previous “LIVE for Pink” events from 2008 through 2011, DownEast has raised over $88,000 in honor of National Breast Cancer Awareness Month.
Throughout the campaign, we will highlight on our blog the charitable organizations we’re supporting with your help!
And even more relevant for my Arizona readers is the fact that DownEast Basics selected two Arizona organizations to receive grants from their LIVE for Pink campaign!