This grant was provided to me by Collective Bias, Inc. All opinions are mine alone. #SoFabUOTR #CollectiveBias
Recently I headed up to Scottsdale to attend SoFab On The Road, a one day blogging conference. I’ve been to several blogging conferences over the years from Bloggy Bootcamp to Blissdom and Type A to BlogHer. Attending SoFAB OTR was a no brainer for me because I work with Social Fabric (the company behind SoFab) and the conference was relatively local. Even though I’ve been blogging for over 7 years, I always learn something from conferences and networking with other bloggers. Technology improves, techniques change and sometimes I just need a refresher.
Each SoFab On The Road conference is different, with a different keynote speaker and afternoon adventure. In Phoenix we listened to Aliza Sherman share her blogging and social media wisdom and after lunch we had a unique collaborative demonstration featuring a food stylist, photographer and chef. Here are a few great tips shared at SoFAB On The Road Phoenix:
1. Don’t be afraid to go back and rework content: update pictures and adjust your story if necessary. Your blog is a work in progress and your posts don’t have to be finished after you hit publish.
2. Make sure your content is easy to find. When a new reader visits your site and likes what they are reading, make it easy for them to find similar content. Use your side bar and navigation bar to highlight topics and categories that your write frequently about.
3. Wanting to expand your content horizons? Add relevant organic content in new areas before seeking out sponsored opportunities. When brands see you can connect with readers in a specific area, they are more likely to work with you.
4. Everything around us has a story, real or imagined. It’s up to use to tell the story and keep readers coming back for more. I think this is a really important tip because content is king. Good content is the key to longevity and bringing readers back for more.
5. Coschedule is a great (new to me) option for scheduling social media. You can schedule social media as you write your post within word press. Plus reschedule additional social media on past articles and monitor social media shares. It costs $9 a month but you can sign up for a free 2 week trial and see what you think first (affiliate link)!
6. Less is more when it comes to props in a picture. Having more on hand and available to use is great though. Pick up a wide variety of props from thrift stores, clearance sections and yard sales. Remember you really only need 1 bowl or plate, not a full set.
7. Use smaller bowls and plates. It’s easier to fill the container and style the food the way you want. Use clear florist marbles in the bottom of bowls before adding your food, it will help you style the various ingredients how you want.
8. Think of easy surfaces to photograph AND store. Wall paper rolls back up, wood laminate flooring can be taken apart, etc.
9. Use a tripod to shoot photos. It’s easier to adjust the food in the picture if you don’t have to hold the camera in place.
Those are some of my favorite tips from SoFAB On The Road Phoenix. Did you attend a SoFAB On The Road event? I’d love to hear what you learned!