My Jungle Book adventure started with a screening of the movie in Dolby Cinema at AMC Prime.
What is Dolby Cinema at AMC Prime?
Dolby Cinema at AMC Prime is a premium cinema offering for moviegoers that makes every visit a completely captivating event. Dolby Cinema at AMC Prime combines spectacular image and sound technologies with inspired design and amazing comfort. Moviegoers will be wowed by Dolby Vision laser projection and Dolby Atmos sound, as well as AMC Prime power reclining seats with seat transducers that vibrate with the action on screen.
The Burbank location features an audio-visual pathway into the theater, helping movie goes get into the mindset of watching a movie as soon as you walk into the theater. Check out this video from Savoring The Good to see what I mean.
Dolby Cinema at AMC Prime theaters are designed with matte black walls to minimize distractions during the show. They offer the biggest screens possible and best acoustic sound. Plus their visual technology allows them to show films as filmmakers intended, displaying more color, more light, more contrast, and a true inky black! Before screening The Jungle Book we saw a demonstration comparing what regular theater projections show vs. what Dolby Cinema does and it was amazing. I couldn’t believe the side by side difference.
Currently, there are 15 Dolby Cinema at AMC Prime locations in the US, including one up in Phoenix. They plan on have 50 open by the end of the year. I spot checked pricing and it seems like ~$5 more for the Dolby Cinema experience, similar to the upcharge for a 3D or IMAX movie.
THE JUNGLE BOOK OPENS IN THEATERS ON APRIL 15!
I was invited by Disney to cover the press junket for The Jungle Book and Walk The Prank. As always, all opinions are my own.